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Must read: Why Linda Ikeji Makes More Money Than Nairaland

This is a culled post from a website.. I was talking to a CEO of a huge advertising agency in Lagos island, and I told him I do not believe Linda Ikeji bought that car for 24m million naira in cash. How come she makes so much money? I told him about a site callednairalandand he laughed. He said his agency had patronized Linda to to the tune of about 5m in cash, and he hasn’t even bought any space on nairaland.com. I asked why.. He gave me about four reasons reasons.
Seun Osewa, Founder of Nairaland
Nairaland’s homepage looks idiotic on a desktop. The page looks like an abandoned webpage and that chases potential customers away
Nairaland seems to have more low income bracket users than high income. Linda Ikeji on the other hand has got a lot of High income readers and they have the financial capacity to purchase products advertised on the blog. On the other hand Nairaland’s users are mainly job seekers, scammers and the likes or small start business men who just dont have the money. They come to the site to trade their ‘goods’ and not to buy anyway
Nairaland doesn’t have a face. He compared Stella Dimok to Linda. He said how many times do you see Stella in Public? Shes based in Germany and so no face. Same with Nairaland. No one knows whos behind it. He said Great organisations always have a face. A CEO out there in the public eyes. He then gave examples like Bill Gates, Mark Zuckerberg, and so many others. They’re out there in the public eye. That he said does not just attract customers but big time investors. He said Linda Ikeji is more out there, more social and so people like her (shes pretty too) and trust her with big money more than someone whom they do not even know!
Nairaland’s frontpage contains trashy topics. He said when you got topics like ‘ Why do ladies fart?’on the frontpage or which do you prefer Chicken or turkey on a front page, then that kind of site cant be taken serious by any customer or investor. Linda’s blog on the other hand contains trendy and fashionable topics that attracts upscale folks and wealthy readers. Advertisers he says love such a medium.

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